Your Customers Wonâ€™t Want to Remove These Promotional Products From Their Desks
Jan 28, 2019
At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! Your customers want to invest in promotional products that will not only represent their brand but represent their brand for as long as possible. If you want to get strategic, there are a couple easy questions you can use to decide which promotional products to pitch to your customers:
A. How often will people see the product?
B. How long will people keep the product?
Your customers will be excited when you tell them that there are promotional products that last a long time and add value to their relationship with their own clients. One perfect area for promotional products is on a person’s desk. Desktop items offer a perfect mix of style and make a lasting impression. Check out five examples below.
1. Bluetooth Speaker Alarm Clock
When you’re going for longevity, you want to lean into something that is classic, but it’s okay to add a modern twist. Take for instance this Bluetooth speaker that doubles as a clock. With all of the functions of its trendy metallic and plastic cousins (speakerphone, voice activation), this speaker offers what many others do not – style. Remember that you want this to sit on someone’s desk for years. Go for something that looks like it is timeless, even if the LED lights are totally modern.
2. Leather Pen Cup
Where do your customers want their clients placing their promotional pens? In a plastic cup? No thank you! Pens, scissors, pencils, and highlighters are the tools of a many a person’s trade. Better to represent them in a classy, branded alternative. If your customers are not into leather, look for something in plaid cotton or waxed canvas.
3. Hand Mirror
Imagine this, your customer has just finished off a full plate of leftover ribs and now it’s time for an important meeting. Sure, they could stare into their cellphone camera and appear completely narcissistic to the outside world. Or, they could retrieve her branded pocket mirror, which she keeps on her desktop, and take a quick peek before the big meeting. Turns out your customer’s branded product has just saved a potentially embarrassing situation. Nice! When not in use, this mirror appears to be a small trinket or paperweight.
4. Letter Opener
Letter openers elevate any desk because they will make people think a person must receive important mail. Otherwise, why would they take such care to retrieve their correspondences? Not just a shiny blade, letter openers make a sharp statement of style and stature.
5. Something Personal
Whether we’re talking about employee incentives or corporate gifts, your customers are looking for something personal. Do a little research about their company and find a promotional product that matches their field. If your customer is an architect, for instance, you might pitch a promo gift that features a famous monument adjacent to their logo.